Professional Experience
Senior Data Analyst – BI Infrastructure & Analytics Engineering | nu3 (Redcare-Pharmacy Group)
April 2024 - Present
- Own end-to-end analytics infrastructure across 4 departments (finance, marketing, purchasing, retail). Primary escalation point for KPI correctness and reporting failures. Report directly to the Director of Finance with weekly C-level exposure. -Replaced a multi-week Excel forecasting process (6+ undocumented sheets) with a productionized Python + BigQuery pipeline. Cut execution time to roughly 2 hours and enabled on-demand forecasting runs. -Diagnosed and fixed systemic KPI inaccuracies in the BigQuery medallion architecture. Traced full dbt ETL lineage, rebuilt core metric definitions, and documented business logic now used as a downstream reference across teams. -Maintained 28 business-critical reporting pipelines through the Navision → Business Central ERP migration. Built fallback validation against third-party forecasting systems so finance reporting never broke. -Contributing to the Microsoft Fabric migration. Designing semantic models and B2C reporting layers across both Fabric and BigQuery to support parallel platform operation. -Automated retrieval and processing of 7 years of invoices (~800,000 PDFs) using Python and Selenium. Eliminated a multi-person-month manual workflow and reduced finance operations overhead by an estimated €10k. -Built weekly competitive intelligence reporting from third-party Coop market data covering market share, demographics, basket size, and competitor benchmarking. Salvaged roughly €20k of previously underutilized purchased data. -Led internal AI enablement initiatives across 5+ departments. Gathered requirements, prioritized use cases, coordinated privacy review, and delivered governed GPT-based workflows for internal teams.
Independent Digital Business| Samsung
2018 - 2023
-Built and operated a fully automated digital product business generating $100K+ revenue over 5 years. Managed the complete pipeline from asset acquisition and automated generation to marketplace publishing and post-sale analytics. -Designed an OpenCV-based color analysis system to extract dominant hues from licensed assets and dynamically optimize contrast across hundreds of generated product variants. -Programmatically generated Tizen Studio XML configurations and automated the Samsung Galaxy Store submission workflow across 7 languages. -Analyzed multi-year sales data to optimize release timing around seasonal demand and customer demographics.
Freelance| Parscoders
2018 - 2023
•Completed 75+ data and software projects with 98% success rate •Developed automation tools, SQL-based systems, and analytics solutions across industries • Maintained high client satisfaction (9.75/10 rating)
Deep Learning & Data Engineer| ToobaTech
2020 - 2021
• Collaborated on gender detection model using Keras (88% accuracy) • Improved model precision by 12% and reduced training time by 20% • Developed predictive bicycle usage model (84% forecasting accuracy) • Built automated cryptocurrency monitoring system with dynamic threshold alerts • Created grade analytics system improving student performance visibility • Automated flashcard generation tool integrated with ANKI database
Education
Masters in Artificial Intelligence | BTU cottbus-Senftenberg
2023-2026
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Taking a data driven study plan.
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Successfully completed modules such as Causal Data Science, Data Mining, Brain Computer Interfaces, etc.
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General credits with a focus on digital Marketing.
Bachelors in Computer Engineering | Alzahra University
2016-2021
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Minor in software
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Thesis involved Deeplearning and image recognition
Skills
& Expertise
Data Analysis
Python
SQL
Excel
BigQuery
Microsoft Fabric
Automation/ Selenium
Web Scraping
LookerStudio
Tableau
Power BI
Visio, draw.io
