Resume

• Owned end-to-end analytics across 4+ departments (finance, marketing, purchasing, brand) as the sole data lead. • Redesigned and automated financial forecasting, converting a quarterly manual process into a monthly system and reducing execution time to minutes instead of weeks. • Supported ERP migration (Navision → Business Central), restoring and validating BigQuery data pipelines to ensure continuity across systems. • Contributed to Microsoft Fabric transition, supporting semantic model development, B2B Power BI dashboards, and report portfolio review. • Rebuilt sales reporting architecture, introducing 3 new analytical pages and revised KPI logic based on cross-department requirements. • Defined KPI calculations and validated metric lineage for marketing dashboard implementation, aligning source data with reporting logic. • Modeled third-party Coop market data and developed a weekly competitive intelligence report covering market share, demographics, and competitor benchmarking. • Contributed to the internal AI initiative, delivering knowledge sessions and early use-case evaluations. • Presented reporting evaluations and tooling assessments to senior stakeholders and directors.